Track conversions: Using the Facebook pixel you can measure the conversions, which allows you yo\u00a0calculate your return on ad spend. That way you can immediately see what you\u2019re spending for conversion and optimize accordingly.<\/li>\n<\/ul>\nTo really get the most out of your money spent on Facebook ads, you have to be using the Facebook pixel for tracking your ads.<\/p>\n
WEBSITE CONVERSIONS<\/h3>\n This is the last objective you need to know about as an Amazon seller. This is where all the magic happens and where you make all of your money. Once you have figured out your targeting and ad creative, by running tests with a PPE ad, and you have build up some pixel data with your CTW ads, it is time to dive head first into Website Conversion (WC) ads.<\/p>\n
These ads will be optimized based on pixel data. If you had a store (for example a Shopify site) you would put a main pixel on your website and a different conversion pixel on each of your pages (eg. product, add to cart, enter payment details and purchase page). Facebook provides you with standard\u00a0conversion pixels so you don\u2019t have to do any coding. Just copy the Event Code into your main pixel code and then put it on the correct pages.<\/p>\n
If you are using AMZPromoter we recommend you add your primary pixel (ViewContent) to your landing page and the AddToCart Conversion pixel to your coupon page (the page your user will land on after entering their email address). You can\u00a0do this easily in the AMZPromoter wizard.<\/p>\n
When you are setting up your WC ad you\u00a0should set the conversion event to AddToCart (you will need some pixel data to do this). This will optimize the ad to people who are likely to claim your coupon. \nKeep the targeting the same as your PPE and CTW ad (if you are getting good response and cheap clicks) and start watching the coupon claims and sales roll in.<\/p>\n
The next question now is: how do I scale my Facebook ads correctly?\u00a0This is a\u00a0topic we will discus in our next article.<\/p>\n
CONCLUSION<\/h2>\n In conclusion, to really grow\u00a0your\u00a0Amazon business\u00a0you should be harnessing the power of Facebook ads. Learning how to navigate the\u00a0Facebook ads platform is quite complicated, but once you have mastered it the returns are enormous. We hope this article gave you more clarity on what ad objective to use and how the Facebook pixel works.<\/p>\n
Learning how to drive traffic to your Amazon product pages is a long term strategy, that will propel you above the competition as long as you put in the effort.<\/p>\n
If you have any questions please ask in the comment section!<\/p>\n","protected":false},"excerpt":{"rendered":"
This is part two in our Facebook ads series.\u00a0See\u00a0part I for an introduction to Facebook ads. As we talked about in our previous article, Facebook ads have become the go…<\/p>\n","protected":false},"author":3,"featured_media":2118,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[],"yoast_head":"\n
Facebook Pixel And Ad Objectives Guide For Amazon Sellers (PART II) | Marketing Software For Amazon Sellers - Landing Page Builder and Coupon Distribution System<\/title>\n \n \n \n \n \n \n \n \n \n \n \n \n \n\t \n\t \n\t \n \n \n \n \n \n\t \n\t \n\t \n