{"id":2518,"date":"2019-01-23T05:03:22","date_gmt":"2019-01-23T05:03:22","guid":{"rendered":"http:\/\/landingpagepromoter.com\/?p=2518"},"modified":"2020-05-22T04:53:03","modified_gmt":"2020-05-22T04:53:03","slug":"how-to-build-optimized-facebook-audiences-to-sell-your-amazon-products","status":"publish","type":"post","link":"https:\/\/landingpagepromoter.com\/blog\/how-to-build-optimized-facebook-audiences-to-sell-your-amazon-products\/","title":{"rendered":"How To Build Optimized Facebook Audiences To Sell Your Amazon Products"},"content":{"rendered":"
There are many factors that go into making a Facebook advertising campaign effective. Your campaign type, ad creative, copy, offer, landing page are all important variables that can make or break a campaign. However, one of the most overlooked (and critical) factors is the audience you are targeting. Even if all of the other factors are optimized if you are advertising to the wrong audience you won’t achieve a positive outcome.<\/p>\n
The best way to build a relevant audience on Facebook to sell your Amazon products is to use previous customer data to build a custom audience. Facebook’s ‘Custom Audience’ feature allows advertisers to input customer information which Facebook will then use to locate the correct user on their platform. But it doesn’t stop there, Facebook also has a feature called ‘Lookalike Audiences’ which allows advertisers to take this ‘Custom Audience’ they have created and then build another audience of similar users using Facebook’s powerful algorithm.<\/p>\n
So if you have a list of 1000 purchasers of your product, Facebook can take this seed audience and then built a list of 2million + users who are similar to the original list. You can then further improve the quality of this audience by overlaying it with other targeting options such as demographics, location, interest and behavior targeting.<\/p>\n
This is the best way to ensure you have the highest quality audience for targeting your Facebook ads.<\/p>\n
Fortunately Amazon provides you with enough data so you can built a custom audience based on your purchase history. You can export your customer data from Amazon and input your customers name and physical address into Facebook. If this data matches on Facebook (it won’t all of the time!) then this will build your custom audience. Obviously this dataset won’t be as complete as having an email and phone number but even if only a small % of the audience matches it will still provide you with a very profitable list that you can leverage.<\/p>\n
Unfortunately, the process of building this list manually is very time consuming. You will need third-party software just to export the customer list in a useable format. You will then need to manually filter the data (ie. if you only want customers who bought a single product, or you want to filter out customers who used a coupon code to purchase). You will then need to repeat this periodically to ensure you are feeding the audience with new data.<\/p>\n
It could take you several hours a month just to manage a single audience. Now if you have multiple products in different niches it could become a full time job!<\/p>\n
That is why we have come up with a solution that will ensure your custom audiences are of the highest quality and will also save you HOURS of time each month.<\/p>\n
It works by integrating your Amazon account with Landing Page Promoter, we periodically (every 4 hours) pull your data from Amazon, filter it according to your requirements and then push it to Facebook to continually build a custom audience based on your Amazon customers.<\/p>\n
The first thing you need to do is to connect your Amazon account with Landing Promoter. This allows us to access a limited amount of data from your Amazon account that we can then push to Facebook to built your custom audiences. We do this via integrating with the Amazon MWS API.<\/p>\n
Click ‘Integrations’ at the top of the dashboard and then click Amazon MWS. From their click Add New MWS Integration, select your region, Press Continue and follow the guide to complete the integration.<\/p>\n
We will now pull your customer data from Amazon. This process could take a few hours so please be patient.<\/p>\n
The next step whilst your data is being pull from Amazon is to connect your Facebook account.<\/p>\n
To do this click Super Tools from the top menu and then Facebook Audiences.<\/p>\n
Click Connect Facebook Account and then follow the prompts.<\/p>\n
After connecting click create new audience. Select the ad account you want to the audience under and choose whether you will create a new audience or select an existing audience. Press continue to go to the next step.<\/p>\n
IMPORTANT! If you have never used the custom audience feature on Facebook you will need to accept Facebook’s Terms of Service before you can create an audience in Landing Promoter. To do this, navigate to the Audience section in the Facebook ad manager and create a new audience. A prompt should appear, read and accept their terms to continue. If you intend to use the LTV (lifetime value) matching feature select ‘Customer File’ and then ‘Include LTV for better performing lookalikes’. A prompt should appear again, accept the terms to gain access to this feature.<\/p><\/blockquote>\n
3. Filtering your customer data<\/h2>\n
Before pushing the\u00a0 data to Facebook we provide the option of filtering it first so you can ensure you are building the highest quality audience possible.<\/p>\n
How much filtering you apply to the audience depends on how much data you have. We recommend you build an audience of a minimum 1000. If your audience is smaller than this it might be detrimental to your results.<\/p>\n