{"id":2727,"date":"2020-08-07T21:53:31","date_gmt":"2020-08-07T21:53:31","guid":{"rendered":"https:\/\/landingpagepromoter.com\/?p=2727"},"modified":"2020-08-07T21:53:31","modified_gmt":"2020-08-07T21:53:31","slug":"marketing-basics-for-amazon-sellers","status":"publish","type":"post","link":"https:\/\/landingpagepromoter.com\/blog\/marketing-basics-for-amazon-sellers\/","title":{"rendered":"Marketing Basics for Amazon Sellers"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">If you\u2019re selling on Amazon, it\u2019s well worth your time to learn some Amazon marketing basics. In 2019, over <\/span><a href=\"https:\/\/www.statista.com\/statistics\/579718\/most-popular-us-shopping-apps-ranked-by-audience\/\"><span style=\"font-weight: 400;\">150 million mobile shoppers<\/span><\/a><span style=\"font-weight: 400;\"> alone used Amazon, and the amount of vendors is growing alongside the consumers\u2014with around <\/span><a href=\"https:\/\/www.marketplacepulse.com\/amazon\/number-of-sellers\"><span style=\"font-weight: 400;\">2.5 million active sellers<\/span><\/a><span style=\"font-weight: 400;\"> to date. So how can you differentiate your product? Especially as a relatively new seller?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are both on-Amazon marketing basics and off-Amazon tools that can help you reach more buyers than ever.\u00a0<\/span><\/p>\n<p><strong>What you&#8217;ll learn in this article:<\/strong><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li><a href=\"#section1\">Create Product Pages That Pull You In<\/a><\/li>\n<li><a href=\"#section2\">Promotions and Coupons<\/a><\/li>\n<li><a href=\"#section3\">Amazon Ads<\/a><\/li>\n<li><a href=\"#section4\">Customized Email Follow-Ups<\/a><\/li>\n<li><a href=\"#section5\">Design Stellar Landing Pages<\/a><\/li>\n<li><a href=\"#section6\">Use Facebook Ads To Boost Sales<\/a><\/li>\n<li><a href=\"#section7\">Go with Google PPC<\/a><\/li>\n<li><a href=\"#section8\">Direct Traffic To Your Product with Chatbots<\/a><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h2><\/h2>\n<h2>Amazon Marketing Basics<\/h2>\n<p><span style=\"font-weight: 400;\">Before we look at any other tips, you should consider these Amazon marketing basics that use its built-in tools. And there are a lot of them.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To fully make use of Amazon marketing services, you should have a Professional account and be in good standing. This means you should have a seller reputation of 3.5 stars or more to be eligible.<\/span><\/p>\n<h2><\/h2>\n<h2><span style=\"font-weight: 400;\"><a id=\"section1\"><\/a>Create Product Pages That Pull You In<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Before we even get to advertising, your Amazon marketing basics start with a solid product page.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For a complete product page, you need to look at your title, your images, and your product description.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There\u2019s an old adage in copywriting that 80% of your time should be spent writing the headline of your article, and this holds true for your product listing title. Besides having a killer product image, your title is the most important part of your listing. Not only should it contain keywords to make it easily searchable, but it should also be easy to read.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While you shouldn\u2019t just stuff your title full of keywords, Amazon does give you some leeway with 150-250 characters. Make sure to include your brand name, the name of the product, and its unique features. For example, what color is it, does it come as part of a set, and so on.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The next thing to consider is your product images. They are just as important as your title. <\/span><a href=\"https:\/\/sellercentral.amazon.com\/gp\/help\/external\/G1881?language=en_US&amp;ref=efph_G1881_cont_G16881\"><span style=\"font-weight: 400;\">Amazon requires<\/span><\/a><span style=\"font-weight: 400;\"> that your images be a minimum of 1,000 pixels x 1,000 pixels if you want to use their zoom feature, which is especially popular with buyers, and your product should be against a plain white background. Amazon allows 5-9 images so you can better showcase your product.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Secondary images can be more diverse. It\u2019s recommended that you include images of the product label, examples of how your product is used, images that compare your product to its competitors, and informational images that include more product technical information.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">After you\u2019ve got your title and images down, you can focus on the product description. Your description should be readable and include keywords that you want to rank for. Amazon gives you bullet points to highlight the main points of your product.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Optimize your bullet points by answering common questions or objections right off the bat. This gives customers a reason to keep reading. Feel free to turn each bullet into a short paragraph in order to get your point across, but refine them until you are able to use as few words as possible to accurately communicate it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The second part of your product description is buried at the bottom of the page but allows you to expand on your item\u2019s benefits. Not only can you include more information about your product, but you can use <\/span><a href=\"https:\/\/understandinge.com\/amazon-html-product-descriptions\/\"><span style=\"font-weight: 400;\">HTML markup <\/span><\/a><span style=\"font-weight: 400;\">to make certain text bold or in italics.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Finally, you can use <\/span><b>enhanced brand content (EBC)<\/b><span style=\"font-weight: 400;\"> to add more visuals to your product page. EBC allows you to use one of five templates to create an extra module that describes your brand and product. These templates include additional text boxes and images. While EBCs aren\u2019t mandatory, they can offer your listing a premium feel at no extra cost. You can find your EBC options under the \u201cAdvertising\u201d tab on your Seller Central dashboard.<\/span><\/p>\n<h2><\/h2>\n<h2><span style=\"font-weight: 400;\"><a id=\"section2\"><\/a>Promotions and Coupons<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Another Amazon marketing basic is setting up promotions and coupons. If you go to your seller\u2019s dashboard, you\u2019ll see an \u201cAdvertising\u201d tab at the top. These give you the option to set up promotions or <\/span><a href=\"https:\/\/landingpagepromoter.com\/blog\/amazon-coupon-codes-grow-business\/\"><span style=\"font-weight: 400;\">coupons<\/span><\/a><span style=\"font-weight: 400;\">. Both coupons and promotion codes are similar\u2014with one key difference. Coupon codes show up in your listing and product page, while promotion codes only turn up during checkout or if your product makes it to the buy box.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Both of these options only take a few steps to setup. You\u2019ll need to decide who you plan to target with these codes, as well as whether you plan to offer a flat-fee discount or a percentage off. You\u2019ll also need to decide how long you\u2019ll want the promotion to last and your overall budget.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Once you\u2019ve completed the process of creating a coupon or promotional code, you can easily share them with your past buyers by just copying and pasting the code into an email.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Depending on your seller status, you may also be able to take advantage of <\/span><a href=\"https:\/\/sellercentral.amazon.com\/gp\/help\/external\/help.html?itemID=202111490&amp;language=en_US&amp;ref=efph_202111490_relt_202102950\"><span style=\"font-weight: 400;\">Lightning Deals<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<h2><\/h2>\n<h2><span style=\"font-weight: 400;\"><a id=\"section3\"><\/a>Amazon Ads<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Amazon ads are another way to increase brand awareness and sales, with a conversion rate of <\/span><a href=\"https:\/\/blog.compass.co\/ecommerce-conversion-rates-benchmarks-2016\/\"><span style=\"font-weight: 400;\">almost 10%<\/span><\/a><span style=\"font-weight: 400;\">, they are extremely effective. Your ads show up in the Amazon listing as a sponsored product. To get a place in the search engines as an ad, you need to bid on certain keywords that relate to your product.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019ve already got a stellar product page, you\u2019re set to start thinking about Ads. You first need to establish your goals. Do you simply boost brand recognition or focus on sales? How long will your advertising campaign last? What\u2019s your budget?<\/span><\/p>\n<p><a href=\"https:\/\/www.linkedin.com\/in\/laurenjonesgomez\/\"><span style=\"font-weight: 400;\">Lauren Gomez<\/span><\/a><span style=\"font-weight: 400;\">, Director of Marketing and Ecommerce at Positec Tool Group and author of <\/span><i><span style=\"font-weight: 400;\">Amazon Marketing Services Made Easy<\/span><\/i><span style=\"font-weight: 400;\">, says the most important thing to consider is your ad structure, especially if you have a lot of products. \u201cAmazon ads can get complicated, quickly, especially if you want to test your creative. You should be very cognizant of your financial goals because you can easily overspend.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You\u2019ll also need to decide which products you want to advertise and what keywords best represent each product. You can also use negative keywords to sort out irrelevant searches. For example, if you are promoting an accessory item for the Nintendo Switch and only the Nintendo Switch, you can filter out Playstation searches.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Once you answer these key questions, it\u2019s time to begin looking at what kind of ad you\u2019ll be running. There are three types:<\/span><\/p>\n<h3><b><b>1) Sponsored Product (SP) Ads<br \/>\n<\/b><\/b><b style=\"font-size: 16px;\"><b><span style=\"font-weight: 400;\">These ads are the ones you\u2019ll find in the search results and product listing pages. <\/span><a href=\"https:\/\/landingpagepromoter.com\/blog\/amazon-sponsored-products-ppc\/\"><span style=\"font-weight: 400;\">SP ads<\/span><\/a><span style=\"font-weight: 400;\"> are excellent at achieving higher brand visibility and offer vast keyword targeting options. There are two subset targeting options: uto-campaigns and product attribute targeting. These allow you to fine-tune where your ad will appear.<\/span><\/b><\/b><\/h3>\n<h3><strong>2) Product Display Ads<br \/>\n<\/strong><span style=\"font-weight: 400; font-size: 16px;\">Want to pounce on your competitor\u2019s customers? Product Display Ads show up just below the buy box and on your competitor\u2019s product page. This option is fantastic if you want to cross-sell in the same industry or with related products.<\/span><\/h3>\n<h3><strong>3) Sponsored Brand Campaign<br \/>\n<\/strong><span style=\"font-weight: 400; font-size: 16px;\">Formally called headline search ads, Sponsored Brand Campaign ads appear above, below, and besides regular search engine results. These ads are more prominent than regular SP ads, and can further boost your visibility.\u00a0<\/span><\/h3>\n<p>&nbsp;<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/5hM3qtRo26E\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">It goes without saying that regardless of which campaign you choose, you\u2019ll want to pay particular attention to your campaign copy, keywords, and campaign structure. When it comes to writing ad copy, it\u2019s critical to be as accurate and specific as possible, while incorporating some elements that trigger shoppers to want to buy it now. This can include letting them know the offer is short-term or including a strong benefit in the copy.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That said, ads are a great way to evaluate your product catalog and fine-tune your items and product pages. Gomez says, \u201cWhat are people clicking on? If you have a keyword, for example, \u2018blue kite,\u2019 with a lot of clicks but no one is buying, you can piece together more insights on the disconnect. Is it really purple and people are confused? Is the description lacking?\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As long as you have a firm grasp on your budget and ad ROI, you can gain sales while improving your store from these campaign insights.\u00a0<\/span><\/p>\n<h2><\/h2>\n<h2><strong>Off-Amazon Marketing Basics<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">When it comes down to it, you aren\u2019t limited to just advertising your store on Amazon. You can easily incorporate coupon codes and promotions into other aspects of your Amazon marketing plan to ensure you get the most traffic.<\/span><\/p>\n<h2><\/h2>\n<h2><span style=\"font-weight: 400;\"><a id=\"section4\"><\/a>Customized Email Follow-Ups<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The first step of off-Amazon marketing is to tap into your email list. <\/span><a href=\"https:\/\/landingpagepromoter.com\/blog\/the-perfect-amazon-post-sale-review-follow-up-email-sequence\/\"><span style=\"font-weight: 400;\">Email campaigns<\/span><\/a><span style=\"font-weight: 400;\"> can help you sell products quickly and their reviews can help you boost your seller reputation. But you can also easily automate the email writing process through customizable templates and schedulers to ensure you don\u2019t spend hours laboring over the perfect email sequence.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While Amazon does send automatic follow-ups, your Amazon seller email campaigns can also notify your list about certain promotions that may appeal to them and send them relevant coupons.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">An <\/span><a href=\"https:\/\/landingpagepromoter.com\/blog\/list-building-strategies-amazon-fba-sellers\/\"><span style=\"font-weight: 400;\">email list <\/span><\/a><span style=\"font-weight: 400;\">can be especially useful if you are <\/span><a href=\"https:\/\/landingpagepromoter.com\/blog\/case-study-1\/\"><span style=\"font-weight: 400;\">launching a new product<\/span><\/a><span style=\"font-weight: 400;\"> or want to test your product page before sending it out.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, whenever you send an email, it\u2019s important that it\u2019s personalized and customized so it doesn\u2019t get lost in the shuffle.\u00a0<\/span><\/p>\n<h2><\/h2>\n<h2><span style=\"font-weight: 400;\"><a id=\"section5\"><\/a>Design Stellar Landing Pages<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">You already have a product page, so why create a separate landing page? Not only will a separate landing page give you more views from Google searches, but an independent landing page gives you complete creative control on how you display and advertise your product.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can add more videos (to add videos on Amazon you\u2019d have to sell select items and join the A+ program or get access to an ECB template), highlight your promotional codes, and give extended details about how to use your product and what benefits shoppers can expect.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Separate landing pages are completely Amazon legal, so long as you link to the Amazon product page.<\/span><\/p>\n<h2><\/h2>\n<h2><span style=\"font-weight: 400;\"><a id=\"section6\"><\/a>Use Facebook Ads To Boost Sales<\/span><\/h2>\n<p><a href=\"https:\/\/landingpagepromoter.com\/blog\/how-to-build-optimized-facebook-audiences-to-sell-your-amazon-products\/\"><span style=\"font-weight: 400;\">Facebook Ads<\/span><\/a><span style=\"font-weight: 400;\"> can help you can use them to boost sales or even test your copy. Like Amazon ads, there are a number of dynamic ad types including static images or videos. You can also target similar keywords and demographics.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can also take advantage of Facebook\u2019s Pixel feature. <\/span><a href=\"https:\/\/www.facebook.com\/business\/learn\/facebook-ads-pixel\"><span style=\"font-weight: 400;\">Facebook Pixel<\/span><\/a><span style=\"font-weight: 400;\"> gives you a code to add to your landing page or website that tracks your visitors. This information is then sent to Facebook, where you can retarget your ads to people who have already seen the landing page and might be on the fence about buying.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, expect Facebook ads to be a bit more expensive and conversion rates may be lower than on Amazon itself. This is because people on Facebook are not looking to buy products, while that\u2019s the whole point of Amazon.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can also use the product landing page to grow your email list by offering a coupon or promotional code in exchange for their email address. Then, in the future, you can send this new buyer more relevant promotions and turn them into a loyal shopper.<\/span><\/p>\n<h2><\/h2>\n<h2><span style=\"font-weight: 400;\"><a id=\"section7\"><\/a>Go with Google PPC<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">According to <\/span><a href=\"https:\/\/economicimpact.google.com\/about\/#\/?sections_activeEl=introduction\"><span style=\"font-weight: 400;\">Google<\/span><\/a><span style=\"font-weight: 400;\">, businesses make $2 for every $1 they spend using Google Pay-Per-Click (PPC) ads. These visitors are also <\/span><a href=\"http:\/\/unbounce.com\/ppc\/seo-vs-ppc-infographic\/\"><span style=\"font-weight: 400;\">more likely<\/span><\/a><span style=\"font-weight: 400;\"> to make a purchase than those you find organically, making this form of marketing indispensable.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Similar to Facebook ads, it\u2019s better to link Google PPC to your landing page. To get started, simply sign in to <\/span><a href=\"https:\/\/ads.google.com\/home\/\"><span style=\"font-weight: 400;\">Google Adwords<\/span><\/a><span style=\"font-weight: 400;\"> to begin setting up your campaigns. You\u2019ll find the ad structure similar to Facebook ads, and you\u2019ll want to create a campaign with several ad groups containing relevant keywords. For each ad, you\u2019ll also need a headline and description of your page.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Also similar to Facebook, it\u2019s possible to <\/span><a href=\"https:\/\/support.google.com\/google-ads\/answer\/2453998?hl=en\"><span style=\"font-weight: 400;\">remarket<\/span><\/a><span style=\"font-weight: 400;\"> using Google PPC. You can retarget visitors who have been to your website in the past, or even upload a custom contacts list.\u00a0<\/span><\/p>\n<h2><\/h2>\n<h2><span style=\"font-weight: 400;\"><a id=\"section8\"><\/a>Direct Traffic To Your Product Page With Chatbots<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Have a chatbot? Whether you are using Facebook <\/span><a href=\"https:\/\/landingpagepromoter.com\/blog\/facebook-chatbot-campaigns\/\"><span style=\"font-weight: 400;\">chatbots<\/span><\/a><span style=\"font-weight: 400;\"> or an on-site variant, these nifty AI helpers can help you deliver your sales message to customers no matter where they are.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It turns out\u00a0 <\/span><a href=\"https:\/\/www.invespcro.com\/blog\/chatbots-customer-service\/#:~:text=The%20use%20of%20chatbots%20in,a%20human%20agent%20by%202020.\"><span style=\"font-weight: 400;\">40% of consumers<\/span><\/a><span style=\"font-weight: 400;\"> don\u2019t care whether a real person or not helps them, as long as they receive their service in a timely manner. And these bots are already helping to drive sales. <\/span><a href=\"https:\/\/www.invespcro.com\/blog\/chatbots-customer-service\/#:~:text=The%20use%20of%20chatbots%20in,a%20human%20agent%20by%202020.\"><span style=\"font-weight: 400;\">27% of shoppers<\/span><\/a><span style=\"font-weight: 400;\"> have used chatbots to buy an item and another 22% have used chats to get ideas for purchases.\u00a0<\/span><\/p>\n<h2><\/h2>\n<h2><strong>Grow your Amazon business<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">For both individual and professional sellers, Amazon offers an array of tools to help you get started. Amazon marketing gives you the opportunity to really scale your business while working within your budget. While it may seem overwhelming at first, once you have your strategy in place and employ these Amazon marketing basics, you can begin to automate the system, make tweaks, and watch your business grow.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.freepik.com\/vectors\/sale\">Background vector created by katemangostar &#8211; www.freepik.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you\u2019re selling on Amazon, it\u2019s well worth your time to learn some Amazon marketing basics. In 2019, over 150 million mobile shoppers alone used Amazon, and the amount of&#8230;<\/p>\n","protected":false},"author":1,"featured_media":2735,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8,9,13],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Amazon Marketing Basics | Pro Tips from Landing Page Promoter<\/title>\n<meta name=\"description\" content=\"Learn how to drive sales and increase revenue by mastering these Amazon shop marketing and advertising basics (some are FREE!).\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/landingpagepromoter.com\/blog\/marketing-basics-for-amazon-sellers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Amazon Marketing Basics | Pro Tips from Landing Page Promoter\" \/>\n<meta property=\"og:description\" content=\"Learn how to drive sales and increase revenue by mastering these Amazon shop marketing and advertising basics (some are FREE!).\" \/>\n<meta property=\"og:url\" content=\"https:\/\/landingpagepromoter.com\/blog\/marketing-basics-for-amazon-sellers\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing Software For Amazon Sellers - Landing Page Builder and Coupon Distribution System\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/amzpromoter\" \/>\n<meta property=\"article:published_time\" content=\"2020-08-07T21:53:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/landingpagepromoter.com\/wp-content\/uploads\/2020\/08\/Sales-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1812\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@amzpromoter\" \/>\n<meta name=\"twitter:site\" content=\"@amzpromoter\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"11 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/landingpagepromoter.com\/blog\/marketing-basics-for-amazon-sellers\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/landingpagepromoter.com\/blog\/marketing-basics-for-amazon-sellers\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/landingpagepromoter.com\/#\/schema\/person\/04977ccdb785d0231c67a39ccb789d8d\"},\"headline\":\"Marketing Basics for Amazon Sellers\",\"datePublished\":\"2020-08-07T21:53:31+00:00\",\"dateModified\":\"2020-08-07T21:53:31+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/landingpagepromoter.com\/blog\/marketing-basics-for-amazon-sellers\/\"},\"wordCount\":2215,\"publisher\":{\"@id\":\"https:\/\/landingpagepromoter.com\/#organization\"},\"articleSection\":[\"Amazon\",\"Email Marketing\",\"Facebook Marketing\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/landingpagepromoter.com\/blog\/marketing-basics-for-amazon-sellers\/\",\"url\":\"https:\/\/landingpagepromoter.com\/blog\/marketing-basics-for-amazon-sellers\/\",\"name\":\"Amazon Marketing Basics | Pro Tips from Landing Page Promoter\",\"isPartOf\":{\"@id\":\"https:\/\/landingpagepromoter.com\/#website\"},\"datePublished\":\"2020-08-07T21:53:31+00:00\",\"dateModified\":\"2020-08-07T21:53:31+00:00\",\"description\":\"Learn how to drive sales and increase revenue by mastering these Amazon shop marketing and advertising basics (some are FREE!).\",\"breadcrumb\":{\"@id\":\"https:\/\/landingpagepromoter.com\/blog\/marketing-basics-for-amazon-sellers\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/landingpagepromoter.com\/blog\/marketing-basics-for-amazon-sellers\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/landingpagepromoter.com\/blog\/marketing-basics-for-amazon-sellers\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/landingpagepromoter.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Marketing Basics for Amazon Sellers\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/landingpagepromoter.com\/#website\",\"url\":\"https:\/\/landingpagepromoter.com\/\",\"name\":\"Marketing Software For Amazon Sellers - Landing Page Builder and Coupon Distribution System\",\"description\":\"Sell more. 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