{"id":2750,"date":"2020-08-27T20:14:02","date_gmt":"2020-08-27T20:14:02","guid":{"rendered":"https:\/\/landingpagepromoter.com\/?p=2750"},"modified":"2020-08-27T20:22:45","modified_gmt":"2020-08-27T20:22:45","slug":"4-amazon-seller-strategies-for-a-strong-q4","status":"publish","type":"post","link":"https:\/\/landingpagepromoter.com\/blog\/4-amazon-seller-strategies-for-a-strong-q4\/","title":{"rendered":"4 Strong Q4 Amazon Seller Strategies"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">What Q4 Amazon seller strategies will you be using this holiday season?<\/span><\/p>\n<p>With COVID-19 still at the front of peoples\u2019 minds, it\u2019s likely eCommerce is going to continue to grow in Q4. With average order values at a <a href=\"https:\/\/www.yieldify.com\/blog\/q4-2018-ecommerce-statistics-infographic\/\"><span style=\"font-weight: 400;\">29% increase<\/span><\/a><span style=\"font-weight: 400;\"> for new buyers during the holiday seasons of 2018, Q4 2020 has a lot to offer Amazon sellers.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The end of the year usually promises a high amount of sales for all sellers. It\u2019s a great time to make money back if sales lagged earlier in the year. Of course, there are also many risks involved. The good news: It\u2019s possible to insulate your business from most of these risks through a little bit of prep work.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this guide, we share our top Amazon seller strategies for the 2020 holiday season and provide a month-by-month task list you can use. Be sure to download our <a href=\"https:\/\/landingpagepromoter.com\/wp-content\/uploads\/2020\/08\/Amazon-Seller-2020-Q4-Checklist-2.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">handy checklist<\/a> to stay on schedule this year.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2>4 Strong Q4 Amazon Seller Strategies<\/h2>\n<p>&nbsp;<\/p>\n<h2 style=\"text-align: left;\"><strong>Q4 Amazon Seller Strategy 1: <\/strong><\/h2>\n<h2 style=\"text-align: left;\"><strong>Map out your month-by-month plan<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">First things first, you\u2019ll want to schedule out key dates for inventory, fee increases, and when you plan to launch your marketing campaigns. Keep in mind that from October-December sellers face <\/span><a href=\"https:\/\/sellercentral.amazon.com\/gp\/help\/help.html?itemID=200612770&amp;language=en-US&amp;ref=mpbc_200627230_cont_200612770&amp;\"><span style=\"font-weight: 400;\">increased inventory storage fees<\/span><\/a><span style=\"font-weight: 400;\"> and shipping may take longer than normal. These are items that you\u2019ll want to factor into your overall plans, from how much inventory to take on to how much to budget for your advertising strategy.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Key dates you\u2019ll want to keep in mind\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Black Friday<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Cyber Monday<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Christmas<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">You should have your Black Friday and Cyber Monday inventory stocked by the first week in November at the very latest (ideally by beginning or mid-October). Similarly, your Christmas inventory should be in by the first week in December or earlier.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2 style=\"text-align: left;\"><strong>Q4 Amazon Seller Strategy 2:\u00a0<\/strong><\/h2>\n<h2 style=\"text-align: left;\"><strong>Have your listings and pricing strategies ready to go\u00a0<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Your <\/span><a href=\"https:\/\/landingpagepromoter.com\/blog\/amazon-product-page-guide-2018\/\"><span style=\"font-weight: 400;\">product listings<\/span><\/a><span style=\"font-weight: 400;\"> should be completely optimized before Q4 and you\u2019ll want to adjust your pricing accordingly. This means crafting energetic and detailed product descriptions, adding new images or videos, and tweaking the product title throughout August and September.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You\u2019ll also want to develop a solid pricing strategy. The last thing you want is a huge pile of leftover inventory in January.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Some common pricing strategies\u00a0<\/span><\/p>\n<ul>\n<li><b>Price Above<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\">Higher shipping costs, seller reputation, and profit margins may make pricing above your competitors an attractive option. For this to work, you may need high seller and product reviews, as well as a stellar product description.<\/span><\/li>\n<li><b>Price Match<span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Match your competitors\u2019 prices for a good chance of sharing the Buy Box.<\/span><\/b><\/li>\n<li><b>Price Below<\/b><br \/>\n<span style=\"font-weight: 400;\">Selling your product for a lower price than your competitor can help you burn through inventory and help you build a better seller reputation so long as the products are quality items.\u00a0<\/span><\/li>\n<li><b>Offer Discounts<\/b><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Offering special promotions or coupons can help you deplete unwanted or slow-moving inventory.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">You can also use tools like <\/span><a href=\"https:\/\/onlinesellingexperiment.com\/amazon-automate-pricing-overview-and-pros-cons\/\"><span style=\"font-weight: 400;\">Amazon\u2019s automated pricing<\/span><\/a><span style=\"font-weight: 400;\"> to create rules that will automatically adjust your product price. For example, you may want to implement a rule that the pricing for your products will always be competitive for the Buy Box space.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Automated repricing tools can save you time, but make sure to review them regularly to ensure that your pricing isn\u2019t going out of control.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2 style=\"text-align: left;\"><strong>Q4 Amazon Seller Strategy 3:\u00a0<\/strong><\/h2>\n<h2 style=\"text-align: left;\"><strong>Decide on your advertising plan<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Once you decide your pricing strategy you can supplement it with <\/span><a href=\"https:\/\/landingpagepromoter.com\/blog\/marketing-basics-for-amazon-sellers\/\"><span style=\"font-weight: 400;\">advertising<\/span><\/a><span style=\"font-weight: 400;\">. For advertising on Amazon, you\u2019ll need to know<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Your budget<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Your optimized keywords<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Ideal bid ranges<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">What bid-type you want to focus on<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">You\u2019ll also want to decide how you will use off-Amazon advertising to drive traffic to your sales page. Individual landing pages that highlight discounts, extended product details, and additional resources can help you boost views. Furthermore, you can also bring in more social media tools like <\/span><a href=\"https:\/\/landingpagepromoter.com\/blog\/facebook-ads\/\"><span style=\"font-weight: 400;\">Facebook ads<\/span><\/a><span style=\"font-weight: 400;\"> or Google PPC (pay-per-click).\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2 style=\"text-align: left;\">Q4 Amazon Seller Strategy 4:<\/h2>\n<h2 style=\"text-align: left;\">Prep your email list<\/h2>\n<p><span style=\"font-weight: 400;\">Finally, one of the most critical strategies your Q4 strategy will be using your <\/span><a href=\"https:\/\/landingpagepromoter.com\/blog\/email-marketing-for-amazon-fba-sellers\/\"><span style=\"font-weight: 400;\">email list<\/span><\/a><span style=\"font-weight: 400;\">. Your loyal customer base can not only help you boost initial sales but may forward deals to friends and family.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can also continue growing your email list through your off-Amazon product landing pages. Instead of posting a claim code directly on the page, you can ask users for their email address in exchange for the discount code and additional offers.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Your Q4 Amazon Seller Month-by-Month Checklist<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<div id=\"attachment_2752\" style=\"width: 192px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/landingpagepromoter.com\/wp-content\/uploads\/2020\/08\/Amazon-Seller-2020-Q4-Checklist-2.pdf\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-2752\" class=\"wp-image-2752 \" src=\"https:\/\/landingpagepromoter.com\/wp-content\/uploads\/2020\/08\/Amazon-Seller-2020-Q4-Checklist-1-232x300.png\" alt=\"Amazon Seller 2020 Q4 Checklist\" width=\"182\" height=\"236\" srcset=\"https:\/\/landingpagepromoter.com\/wp-content\/uploads\/2020\/08\/Amazon-Seller-2020-Q4-Checklist-1-232x300.png 232w, https:\/\/landingpagepromoter.com\/wp-content\/uploads\/2020\/08\/Amazon-Seller-2020-Q4-Checklist-1-791x1024.png 791w, https:\/\/landingpagepromoter.com\/wp-content\/uploads\/2020\/08\/Amazon-Seller-2020-Q4-Checklist-1-768x994.png 768w, https:\/\/landingpagepromoter.com\/wp-content\/uploads\/2020\/08\/Amazon-Seller-2020-Q4-Checklist-1-1187x1536.png 1187w, https:\/\/landingpagepromoter.com\/wp-content\/uploads\/2020\/08\/Amazon-Seller-2020-Q4-Checklist-1.png 1545w\" sizes=\"(max-width: 182px) 100vw, 182px\" \/><\/a><p id=\"caption-attachment-2752\" class=\"wp-caption-text\">Download the Amazon Seller 2020 Q4 Checklist<\/p><\/div>\n<h2>\nSeptember<\/h2>\n<p><span style=\"font-weight: 400;\">This is your last month to prepare for Q4, and there are many things you need to start doing this month in order to stay on task. While Q4 typically includes November to January, you should be strategizing plans in September.<\/span><\/p>\n<h3>Optimize listings<\/h3>\n<p><span style=\"font-weight: 400;\">First things first, you\u2019ll want to optimize your listings. This means using all of your bullet points, offering vivid descriptions with updated and seasonal keywords, and high-quality images. If possible, add videos and supplemental images that show the product being used.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And if you really want to go all out, start making\u00a0<\/span><a href=\"https:\/\/landingpagepromoter.com\/features\/\"><span style=\"font-weight: 400;\"> landing pages<\/span><\/a><span style=\"font-weight: 400;\"> for your products. This will provide you with more space to sell your product and customize your descriptions.<\/span><\/p>\n<h3>Watch for trends<\/h3>\n<p><span style=\"font-weight: 400;\">What sells during Cyber Monday, Black Friday, and Christmas changes from year to year. Begin prepping your product research and taking stock of current inventory now to stay ahead of the curve.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You\u2019ll likely take in some new products, so it\u2019s critical to also give yourself some time to design new product pages, landing pages, create possible deals or bundles, and generally test your product and ad copy.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Getting a head start will definitely give you an edge.<\/span><\/p>\n<h3>Stock Up<\/h3>\n<p><span style=\"font-weight: 400;\">Do you already know what items might sell well? Make sure your staple items are well stocked to last until after Christmas.\u00a0<\/span><\/p>\n<h3>Submit your lightning deals for the holiday slots<\/h3>\n<p><a href=\"https:\/\/sellercentral.amazon.com\/gp\/help\/help.html?itemID=G202111490&amp;language=en_US\"><span style=\"font-weight: 400;\">Lightning Deals<\/span><\/a><span style=\"font-weight: 400;\"> can be a great marketing tool to boost sales during Black Friday and Cyber Monday, but you have to submit your deals before the last week in September. To be eligible for a lightning deal, you have to be a professional seller with at least a <\/span><a href=\"https:\/\/www.feedbackz.com\/blog\/amazon-seller-reputation-better-reviews\"><span style=\"font-weight: 400;\">3.5-star rating<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2>October<\/h2>\n<p><span style=\"font-weight: 400;\">You\u2019ll want to hit the ground running at the beginning of Q4 with ensuring your inventory is updated, your email list is in place, and you are ready to sell.<\/span><\/p>\n<h3>Decide if you want to be in FBA<\/h3>\n<p><span style=\"font-weight: 400;\">You\u2019ll need to decide whether or not you want to take advantage of Fulfillment by Amazon (FBA) services. While it can be extremely convenient and save you time, remember that the rates for storage with FBA rise during Q4 and lead times will be longer than normal. In addition, Amazon is <\/span><a href=\"https:\/\/www.cnbc.com\/2020\/07\/13\/amazon-restricts-warehouse-storage-to-prepare-for-holiday-rush.html\"><span style=\"font-weight: 400;\">restricting their warehouse space<\/span><\/a><span style=\"font-weight: 400;\"> for third-party sellers due to COVID-19. Amazon states that most sellers should have enough inventory space for three-months of sales.<\/span><\/p>\n<h3>Start selling<\/h3>\n<p><span style=\"font-weight: 400;\">Want to see if your new products will fly off the shelves in November and December? Start selling now. Remember that there are plenty of buyers who buy their holiday gifts in advance, and this is the perfect time to test your copy and ads.\u00a0<\/span><\/p>\n<h3>Warm-up your email list<\/h3>\n<p><span style=\"font-weight: 400;\">Likewise, let your email list know that you\u2019re rounding up some premium products and will have some stellar deals. A <\/span><a href=\"https:\/\/cdn.emailmonday.com\/wp-content\/uploads\/2015\/04\/National-client-email-2015-DMA.pdf\"><span style=\"font-weight: 400;\">recent study <\/span><\/a><span style=\"font-weight: 400;\">found that spending $1 on email advertising can generate up to $38. Not only that, but <\/span><a href=\"https:\/\/blog.salecycle.com\/stats\/18-essential-email-marketing-statistics\/\"><span style=\"font-weight: 400;\">59% of consumers <\/span><\/a><span style=\"font-weight: 400;\">admit that emails influence their buying decisions.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Creating an email campaign doesn\u2019t need to be complicated. In fact, it\u2019s better that your email list gets an idea of who you are and why you started your business. This way your customers will see that they are supporting a real business owner, not just another anonymous Amazon vendor. You may even want to test your new products out on them at a discounted price and see if they will be a big hit come Q4.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><strong>November<\/strong><\/h2>\n<h3>Finish up Inventory<\/h3>\n<p><span style=\"font-weight: 400;\">You\u2019ll really want to have your Black Friday and Cyber Monday inventory in place by the first week in November.\u00a0<\/span><\/p>\n<h3>Hit your Email list with coupons and discounts<\/h3>\n<p><span style=\"font-weight: 400;\">Let your email list know about upcoming deals and create landing pages for your hit products to send people to your mailing list for steep discounts and coupons.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><strong>December<\/strong><\/h2>\n<h3>Cutoff for Inventory to be delivered by Christmas<\/h3>\n<p><span style=\"font-weight: 400;\">Again, you\u2019ll want to have your Christmas inventory secured by the first week of December, if not earlier.<\/span><\/p>\n<h3>Fine-tune your listings and landing pages<\/h3>\n<p><span style=\"font-weight: 400;\">Based on your sales on Black Friday and Cyber Monday, you may want to adjust your messaging to either be more optimized or promote Christmas-specific holiday deals.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><strong>January<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">You shouldn\u2019t stop selling after December 31st. Instead, why not enter Q1 with a strong follow-through until mid-January. Many consumers will be looking to spend gift cards or store credit after returning items during the first half of the month.\u00a0<\/span><\/p>\n<h3>Send out last-change emails<\/h3>\n<p><span style=\"font-weight: 400;\">Give your email list one last chance to opt-in to your holiday deals, especially for remaining inventory you want to move out quickly.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You\u2019ll also want to push for possible feedback and review to boost your Seller Reputation score.\u00a0<\/span><\/p>\n<h3>Evaluate your results<\/h3>\n<p><span style=\"font-weight: 400;\">Review your results from the last three months and consider what sold, what didn\u2019t sell, and how you can move unwanted remaining inventory. Also, make a list of suppliers who provided faulty products, which products were returned, and why.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Make Progress in Q4<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">The final quarter of the year is a great time to turn a profit for third-party sellers on Amazon. But you\u2019ll need a strategy. If you plan your pricing strategy ahead of time, optimize your listings, and take advantage of advertising opportunities on and off Amazon, you can take control of your sales process.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><em><a href=\"https:\/\/www.freepik.com\/vectors\/infographic\">Background vector created by pch.vector &#8211; www.freepik.com<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>What Q4 Amazon seller strategies will you be using this holiday season? With COVID-19 still at the front of peoples\u2019 minds, it\u2019s likely eCommerce is going to continue to grow&#8230;<\/p>\n","protected":false},"author":1,"featured_media":2764,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8,5],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>4 Strong Q4 Amazon Seller Strategies | Landing Page Promoter<\/title>\n<meta name=\"description\" content=\"Ready for Q4? 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