{"id":2789,"date":"2020-10-01T20:14:57","date_gmt":"2020-10-01T20:14:57","guid":{"rendered":"https:\/\/landingpagepromoter.com\/?p=2789"},"modified":"2020-10-01T20:14:57","modified_gmt":"2020-10-01T20:14:57","slug":"amazon-prime-day-seller-tips","status":"publish","type":"post","link":"https:\/\/landingpagepromoter.com\/blog\/amazon-prime-day-seller-tips\/","title":{"rendered":"6 Seller Tips to Prep for Amazon Prime Day in 1 Week or Less"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">After being delayed various times throughout the year due to COVID, Amazon has finally announced the 2020 dates for <\/span><a href=\"https:\/\/www.amazon.com\/primeday\"><span style=\"font-weight: 400;\">Prime Day<\/span><\/a><span style=\"font-weight: 400;\">. Amazon sellers can expect the event to run <\/span><a href=\"https:\/\/techcrunch.com\/2020\/09\/28\/amazons-prime-day-mega-sale-event-will-take-place-october-13-14\/\"><span style=\"font-weight: 400;\">October 13 and 14<\/span><\/a><span style=\"font-weight: 400;\">. This means they have a little more than a week to prepare for the shopping extravaganza.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For sellers, this can create a dilemma. Not only do you need to know the ins and outs of this year\u2019s Prime Day and potentially begin marketing, but you also have to find out where it fits in your holiday strategy. Will you be able to juggle Prime Day, Black Friday, Cyber Monday, and Christmas?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And if you do decide to participate in Prime Day, what are some quick steps you can take to make it a success?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this article, we\u2019ll cover everything you need to know about the upcoming Prime Day.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">What do Sellers need to know for Prime Day 2020?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Aside from the dates, Prime Day will be available for any Prime member during the two day period. Regular Amazon policies apply, although the <\/span><a href=\"https:\/\/sellercentral.amazon.com\/gp\/help\/external\/G200371730?language=en_GB#:~:text=Your%20first%20sale%20on%20Amazon,2020%20to%20October%2014%2C%202020.\"><span style=\"font-weight: 400;\">holiday restrictions<\/span><\/a><span style=\"font-weight: 400;\"> for their Toys and Games category will apply to the event.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you want to sell in Toys and Games for the rest of the year, you\u2019ll need to pass Amazon\u2019s strict eligibility requirements:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Your first general sale on Amazon must be before September 1, 2020.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">You need to have already processed and shipped at least 25 seller-fulfilled orders from August 15, 2020 to October 14, 2020.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Your pre-fulfillment cancel rate must be under 1.75% from September 15, 2020 to October 14, 2020.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Your late shipment rate must be below 4% from September 15, 2020 to October 14, 2020.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Your order defect rate must be less than 1% as of October 14, 2020.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">That said, there are <\/span><b>no other special restrictions related to Prime Day<\/b><span style=\"font-weight: 400;\"> during the period.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Despite this, you will want to consider Amazon\u2019s earlier holiday announcement related to <\/span><a href=\"https:\/\/landingpagepromoter.com\/blog\/amazon-warehouse-restrictions-and-what-you-can-do\/\"><span style=\"font-weight: 400;\">warehouse storage restrictions<\/span><\/a><span style=\"font-weight: 400;\">. This could be a good time to clear your warehouse of stale products so you can stock up on holiday favorites.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h1><span style=\"font-weight: 400;\">Prime Day Vs Black Friday<\/span><\/h1>\n<p><span style=\"font-weight: 400;\">The big concern for sellers is how participating (or not participating) may affect their overall holiday season. Prime Day is now only weeks away from Black Friday and Cyber Monday.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For sellers, this can mean rapidly deleting inventory, further segmenting their marketing budget, and interrupting their supplier schedule.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ultimately, you\u2019ll need to understand if Prime Day makes sense for your business model. Will you be able to restock in time for Black Friday and the Christmas shopping rush in December? One thing to consider is reach. Prime Day is open to its <\/span><a href=\"https:\/\/www.consumerreports.org\/online-shopping\/pros-cons-amazon-prime\/\"><span style=\"font-weight: 400;\">150 million customer base<\/span><\/a><span style=\"font-weight: 400;\">, plus anyone who signs up for a free trial during that time. The other holidays, meanwhile, are open for everyone. If you haven\u2019t had many orders from prime customers in the past, or if you don\u2019t have access to either<\/span><a href=\"https:\/\/sell.amazon.com\/programs\/seller-fulfilled-prime.html\"><span style=\"font-weight: 400;\"> FBA or Sell-Fulfilled Prime benefits,<\/span><\/a><span style=\"font-weight: 400;\"> it may not be worth the hassle to ramp up your sales on Amazon in October.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That said, if you do decide to participate in Prime Day, or increase your sales on other platforms during the same period, you need to be strategic. Make sure to communicate with your suppliers and ensure that you can quickly restock inventory for November, and look for cost-effective methods of marketing to reduce diluting your marketing budget.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h1><span style=\"font-weight: 400;\">Quick marketing tips for busy Amazon sellers<\/span><\/h1>\n<p><span style=\"font-weight: 400;\">When it comes to marketing, Amazon sellers can save time and money through automating as much of the process as possible, while staying compliant with <\/span><a href=\"https:\/\/www.feedbackz.com\/blog\/amazon-feedback-policy-updates-everything-you-need-to-know\"><span style=\"font-weight: 400;\">Amazon\u2019s messaging policies<\/span><\/a><span style=\"font-weight: 400;\">. We\u2019ve selected our top 6 tips to help you quickly prep for Prime Day 2020.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><strong>1. Automate your emails<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Drafting and answering emails can easily eat up your time. Create an automated email flow to engage your email list while you focus on other business tasks. Don\u2019t forget to build off templates instead of creating your emails from scratch each time.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This approach will not only save you time, but you can increase your feedback responses while you focus on sales and inventory.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><strong>2. Schedule your campaigns<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Don\u2019t let your campaigns run wild. Schedule an end date to ensure you don\u2019t over or underspend. Since this process is automated, you don\u2019t even have to look at it unless you want to duplicate and restart the campaign.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><strong>3. Boost sales with scarcity indicators instead of coupons<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">If you\u2019re worried about running out of stock before Black Friday and Cyber Monday, you may want to limit your sales discounts to preserve capital. To do this, you can use scarcity indicators to drive sales instead of coupons. This way you can charge a higher price while attracting buyers.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><strong>4. Limit your coupons to optimize sales<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">If you must use discounts, you can automatically restrict your daily coupons. Not only will this further promote the scarcity factor, but you\u2019ll also be able to optimize sales in relation to your inventory.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><strong>5. Create product landing pages in a few clicks<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Consider creating custom landing pages that allow you to further highlight your product. While it sounds more labor-intensive, you can use templates and simply plug-in your product information. This is a great method if you have a mailing list ready. And if you plan on selling the same products throughout the holiday season, you can reuse the same templates for Black Friday, Cyber Monday, and Christmas.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><strong>6. Use chatbot funnels to answer common questions<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Facebook chatbots can help you field common questions, leaving you with a few only complex queries. This tactic can help you save time since it\u2019s basically a FAQ automation tool. In addition, you can reuse these chatbots for other holidays by simply replacing the Prime Day specific questions with other holiday information.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h1><span style=\"font-weight: 400;\">Start the holiday season strong<\/span><\/h1>\n<p><span style=\"font-weight: 400;\">It\u2019s easy to feel overwhelmed with the sudden Prime Day announcement, but it\u2019s possible to turn it into an opportunity for growth. If you have a strong relationship with your suppliers and can quickly restock your inventory, you can use Prime Day to remove unpopular items while getting some initial holiday sales. And with automation, marketing can take up just a few hours of your time instead of days.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>After being delayed various times throughout the year due to COVID, Amazon has finally announced the 2020 dates for Prime Day. Amazon sellers can expect the event to run October&#8230;<\/p>\n","protected":false},"author":1,"featured_media":2795,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8,9],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>6 Seller Tips to Prep for Amazon Prime Day in 1 Week or Less | Marketing Software For Amazon Sellers - Landing Page Builder and Coupon Distribution System<\/title>\n<meta name=\"description\" content=\"Amazon Sellers don&#039;t have much time to prepare for Prime Day 2020. 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