{"id":2818,"date":"2024-01-26T13:34:44","date_gmt":"2024-01-26T13:34:44","guid":{"rendered":"https:\/\/landingpagepromoter.com\/?p=2818"},"modified":"2024-01-26T13:34:44","modified_gmt":"2024-01-26T13:34:44","slug":"6-steps-to-finding-the-perfect-amazon-fba-product","status":"publish","type":"post","link":"https:\/\/landingpagepromoter.com\/blog\/6-steps-to-finding-the-perfect-amazon-fba-product\/","title":{"rendered":"6 Steps to finding the perfect Amazon FBA product"},"content":{"rendered":"

If you\u2019re starting your Amazon FBA Career, you will certainly come to a point where it is crucial to decide the perfect Amazon FBA product to choose to start making those first sales.\u00a0<\/span><\/p>\n

Oftentimes, this part of your Amazon FBA journey is the most crucial one. Effective research has the potential to pave the way for substantial earnings, whereas making a poor product choice is likely to steer your business toward significant challenges.<\/span><\/p>\n

Here are some tips and tricks to help you find the perfect Amazon FBA product and ensure a smooth start to your new Amazon FBA business.<\/span><\/p>\n

1. Choose your Amazon FBA niche<\/b>\u00a0<\/span><\/h2>\n

When selecting a niche, it’s crucial to separate your emotions and engage in research based on facts. While you might be personally drawn to a particular niche, it’s essential to objectively assess the facts to determine if pursuing it aligns with its overall importance, regardless of your personal interest.<\/span><\/p>\n

Some facts to determine if your niche is a great fit, are:<\/span><\/p>\n

    \n
  1. Domination<\/b>: Is the niche dominated by one or two big brands? If so, competing with those established brands will be hard, and you should keep searching.<\/span><\/li>\n
  2. Price<\/b>: If the products in your niche are on the more expensive side, it shows that your future buyers don\u2019t mind paying a higher price for your products. That\u2019s a great sign.<\/span><\/li>\n
  3. Returns<\/b>: Certain products, such as clothing or jewelry, face a high rate of returns, making it challenging to maintain profitability in this particular niche. Stay away from those!<\/span><\/li>\n
  4. Seasonality<\/b>: This is not a make-or-break criterion, but keep it in mind. If your product is seasonal (ie. holiday decorations, calendars, gifts, or even fitness equipment), you can expect your of sales will fluctuate a lot throughout the year. Also, the starting point is crucial here.<\/span><\/li>\n
  5. Oversaturation<\/b>: Oversaturated niches are especially difficult ones to start with. To succeed here, you will need to find a sub-niche within this niche to position yourself with a great USP.<\/span><\/li>\n
  6. Hype niches<\/b>: Don\u2019t mistake a hype niche for a rising one. Hype niches typically revolve around trends associated with products that, upon closer inspection, appear to be unnecessary and likely to have a short-lived popularity\u2014usually lasting no more than a few months or a year. Stay away from those!<\/span><\/li>\n
  7. Complex niches<\/b>: A complex niche requires technical expertise. If you have some knowledge in a certain area, you can use it to help you find a great product and a compelling USP.<\/span><\/li>\n<\/ol>\n

    If you keep those facts in mind, the first step of finding your perfect product is already done.<\/span><\/p>\n

    2. Determine a big enough market<\/b><\/h2>\n

    You’ve likely encountered the advice that smaller markets with lower competition are often preferable to larger markets with intense competition. But why are those markets filled with competitors?<\/span><\/p>\n

    This comes from the fact that sellers naturally prefer markets with higher profit potential, leading to more competitors. While you should still keep the principle about oversaturation in mind, a market with lots of competition and high turnovers can be a great fit.<\/span><\/p>\n

    Think about this: If your market\u2019s current turnover is only $100,000 a month, you will need to earn 10% of this total market turnover for you to make $10,000 a month from your FBA business. In a market generating $10,000,000 in monthly turnover, $10,000 represents just 0.1% of the total share.<\/span><\/p>\n

    However, it’s crucial to consider marketing costs as well. Even if your product captures 1% of the entire big market, it may not be profitable if marketing expenses are too high.<\/span><\/p>\n

    Tools like <\/span>Helium 10<\/span><\/a> will help you determine the monthly turnovers of any market.<\/span><\/p>\n

    3. Opt for the higher-end lifestyle product<\/b>\u00a0<\/span><\/h2>\n

    Why go for a lifestyle product when you just mentioned avoiding trendy niches? There’s a subtle difference between a lifestyle product, as we define it, and a trend. A lifestyle product is something people take pride in showcasing. This not only increases the likelihood of them paying a higher price but also places a significant emphasis on the product’s quality.\u00a0<\/span><\/p>\n

    Unlike a trendy product, it also tends to have a much longer lifespan. They can come in many forms:<\/span><\/p>\n